Nike Vision and Transitions Optical present Nike® MAX Transitions ® Sunglasses
The new variable-tint sunglasses designed to improve performance in golf and other outdoor sports Nike Vision and Transitions Optical present Nike® MAX Transitions®, the new variable-tint sunglasses, at MIDO 2012. Available in two colors, the lenses react to variations in light and have been specifically designed to improve visual performance in sports such as golf, hiking and trail running. "These sunglasses are a complete revolution for sport," said Grady Lenski, Global Director of Transitions Sunwear. "Thanks to the combination of the Nike brand, the leader in the sector, and Transitions' dynamic sun lenses, athletes and enthusiasts now have a new indispensable accessory that helps improve sports performance." "The eyewear category has always been fundamental in Nike's portfolio of sports accessories providing athletes with the best tools for achieving maximum sporting performance," says Steve Tripi, Marketing Manager-Global Nike Vision and Marchon Eyewear. "The combination of advanced photochromic technology applied to Transitions Optical lenses, the Nike Vision "Nike MAX Optics" patent, and specially designed and patented colors - such as Max Golf Tint and Max Outdoor Tint - has led to the creation of must-have items for anyone wanting better vision while doing sports." Although it might just seem an aesthetic feature, color is one of the main aspects of a lens's functionality. In different lighting conditions, certain colors improve vision more than others. Nike® MAX Transitions® sunglasses are available in two patented colors, specially designed to improve visual details in natural surroundings during sports and specific outdoor pursuits. • Nike MAX Transitions / Golf Tint - purple: designed to improve perception of greens leading to the best playing performance. • Nike MAX Transitions / Outdoor Tint - green: designed to cast light on shaded areas, increase contrast and improve the visual spectrum outdoors during activities such as hiking and trail running. For over 20 years Transitions Optical has been involved in developing photochromic technology in lenses. The company pioneered the development of dynamic variable-tint lenses, and today is the first to create dynamic sun lenses for specific sports and outdoor activities, a must-have for athletes involved in these activities. The slightest change in light can affect vision and performance. With Nike® MAX Transitions® sunglasses, optimum vision is achieved at all times - regardless of lighting conditions - be it cloudy, sunny, early morning or noon. Nike® MAX Transitions® sunglasses are available in the most popular Nike models: • Show X2 designed to guarantee resistance, stability and comfort. They feature adjustable temple tips and a ventilated nosepiece. These glasses reduce fogging and are ideal for baseball training, golf, tennis and cycling. • SQ inspired from the design of the Nike SQ Golf Club. They provide wide coverage with minimal visual interference and are ideal for golf and training. Nike® MAX Transitions® with uncorrected lenses can be ordered by opticians from Marchon Eyewear.
