New Allison showroom in Barcelona

A year-end strategic opening for brand representation in the Catalan capital With a view to strengthening and re-launching the commercial area in Spain, Allison S.p.A., an important Italian producer in the eyewear sector, will be inaugurating its first Spanish showroom at 37 Paseo de Graçia, in one of the most prestigious districts and shopping centers in the Catalan capital, Barcelona.   Scheduled to open at the end of the year, the showroom will have the strategic and commercial role of representing the brand and will be a new point of reference for Allison's customers operating in Spain. The opening of the new space marks the conclusion of the successful re-launch and strengthening of the Spanish commercial network that included the closure of the old services office and expansion of the sales force, with 9 new agents joining the existing 4.   With a team of 9 agents, Fernando Eugenio, the long-time head of the Portuguese subsidiary, will coordinate the Spanish team and report directly to Sales Manager Europe, Roberto Bazzara, who commented: "Located in one of the most exclusive centers of Barcelona, the showroom is an important investment in the Spanish market; we are pleased that we have completed the project at a time of the year that is strategic because of the entry of new brands in 2013".   The showroom is situated on the last floor of a period building just a few steps from La Pedrera, the extraordinary and original creation by Antoni Gaudì, and very close to the flagship store of Allison's licensed brands.