Missoni and Allison: a future together

The renewal of the license agreement for the production and worldwide distribution of frames and sunglasses Missoni, the historical and internationally-renowned Italian brand in the fashion world, and Allison S.p.A., an important Italian manufacturer in the eyewear sector, have renewed the license for the production and worldwide distribution of frames and sunglasses.   The agreement is a reconfirmation and consolidation of the style and business agreement that began in 2004 and has continued with success over the years. An agreement that last year included the launch of the new M Missoni collection which joined Missoni's first line and targeted young and cosmopolitan consumers.   "We are pleased to renew the agreement with Allison" stated Missoni S.p.A. CEO Alberto Piantoni. "This relationship contributes to making our brand even stronger on the global luxury market".   "The important partnership that has been consolidated in recent years has enabled us to create products that always have leading-edge designs, materials and colors, thanks to the atelier's clear and innovative stylistic proposals", said Allison S.p.A. CEO Giorgio Antichi, "and the Missoni and M Missoni lines are still a strong point for us and an opportunity for growth in all major international markets".   The Missoni brand has been in existence for over 50 years and is the result of the extraordinary creativity of Rosita and Ottavio Missoni, creativity that has made Missoni one of the most important fashion houses in the world.   The brand introduced a specific way of dressing and living by combining different fabrics and patterns to create what is now a lifestyle. An optimistic approach to life, extraordinary and personal elegance, and the ingenious use of colors and fabrics are the unmistakable features of the Missoni style.