Marcolin opens new showroom in Hong Kong

Minimalist décor and spacious, meticulous areas characterize Marcolin's new space in Hong Kong The Marcolin showroom is a minimalist and decidedly refined space that combines display and meeting areas with brand identity. The large windows look out on an unexpected panorama. Neutral or grayish hues, simple rooms with defined lines characterize a space that has two very distinct sections: the administration and fashion-oriented display area and the functional and dynamic operations area.   A location with two spirits united by a long, spectacular corridor. Inspired by a concept of low-key, contemporary luxury, the furnishings in the display area are minimalist. The showroom is pure and simple, a space conceived to display all the brands in the Marcolin S.p.A. portfolio in addition to being a meeting area equipped with the most sophisticated video and conference-call systems.   Marcolin CEO Giovanni Zoppas said: "Marcolin S.p.A. brought brands of the first magnitude to the eyewear market and has consistently interpreted creativity and strategy, a mission that still applies and aims at establishing dialogue between research and tradition, technical vanguard and stylistic innovation. In the global eyewear market Marcolin is positioned in the topmost segment. Our objective is to stand out as an 'International Eyewear Atelier' by taking full advantage of our best skills. Our strategy for growth obviously targets the healthiest economies, where there is rapid growth in the demand for luxury goods - our business is still very limited compared to its real potential.   "The opening of the regional showroom in Hong Kong, a modern display area that also hosts the sales, marketing and press offices, demonstrates that we want to be close to this market with a structured platform that is complete rather than extemporary. This space will be a living cell that will receive information from the market and develop and deliver products for Asia and Asians, taking into account consumers' face shapes and types. It will enable us to be closer to final consumers and also to dialogue directly and quickly with our fashion houses' regional offices for developing with them the best logistics and market concepts as a function of glocalization."