
Inottica receives Silver Visionaries Award 2012
At the Hong Kong Optical Fair, the Italian company was presented with the prestigious award for the "technology" category Always avant-garde and with a considerable international aptitude, Inottica received a prestigious award at the Hong Kong Optical Fair (November 7-9, 2012): the Silver Visionaries Award organized by V. Magazine, Hong Kong's most important sector publication. Inottica took part in the event with a display of collections in the exclusive Visionaries Of Style (VOS) space specially set up by V. Magazine at the Hong Kong Optical Fair, the ideal context for highlighting the technical and aesthetical prerogatives of the products presented by selected companies. Challenging competitors from all over the world, Inottica entered the "technology" category with some Flexus models that feature a spring instead of a flexible hinge. A panel of experts and opinion leaders decided to reward the extraordinary and original technological innovation that guarantees flexibility and total comfort. By winning the Silver Visionaries Award, Inottica has confirmed its successful strategy for captivating emerging markets through the determined and tenacious proposal of an excellent, 100% Made in Italy product. The Hong Kong Optical Fair was also an invaluable occasion for making interesting contacts for the distribution of other Inottica collections in the Far East: Tokidoki for adults and Fisher-Price, Barbie, Winx, Hello Kitty, Hot Wheels, Ben10 and Transformers for children.