Hugo Boss and Safilo together through 2020

Announcement of early renewal of license agreement Hugo Boss Group and Safilo Group have announced the early renewal through 2020 of the license agreement for the design, production and worldwide distribution of the vision frames and sunglasses collections with the BOSS Black, BOSS Orange and HUGO labels.   Claus-Dietrich Lahrs, president of Hugo Boss AG, commented: "We are enthusiastic about continuing the long success story in the eyewear world with Safilo. Hugo Boss has taken a step ahead in this product category together with the best partner for implementing our strategic brand vision. This ranges from contemporary elegance to sport and casual proposals, thus meeting our need for innovative design, product quality, distinctive communication and worldwide distribution.   "We are confident that the renewed agreement will continue to guarantee a successful future for our brands in the eyewear category". Safilo Group CEO Roberto Vedovotto commented: "We are extremely proud to announce the early renewal of our partnership with Hugo Boss. The license through 2020 with a successful and extremely professional group like Hugo Boss is further confirmation that Safilo is a reliable and successful partner that provides the best support for a portfolio of diversified high-profile brands like those by Hugo Boss. We believe that the extraordinary professional relationship we have established with such an extraordinary work team will lead to turnover in excess of 100 million euros for the Hugo Boss Group eyewear brands".