Hoya technologies opens up a new world for opticians

Pietro Villabuona: "better communication, greater trust established between customers and the optical center" At the beginning of March, Hoya involved some optical partners in a Focus Group for gathering comments about buying experiences and the importance of systems and new technologies presented by the company as "augmented reality" and visuRealPortable. The Focus Group brought to light some interesting thoughts about how important transparent communication is for customer satisfaction.   Before taking a detailed look at some of the evidence collected during the Focus Group, it should be remembered that Realtà Aumentata is the first and only iPad augmented reality in the optical sector. It is a system that enables opticians to demonstrate the benefits of top-end lenses compared to standard lenses, with the wearer's actual powers. It is a tool that will make the buying experience more exciting and involving and it is the only one that gives a visual experience of lenses with personal vision parameters by highlighting the performance of progressive, monofocal, indoor, antiglare and polarized lenses. The system compares and clearly and immediately demonstrates the benefits of the lenses and it is effective for selling advanced products. VisuReal Portable is an iPad app designed with the same precision as visuReal® for simply and flexibly capturing measurement parameters.   "Being able to communicate in a visual world like today's with tools that provide impressive information make outlets much more in step with the times" said Fabrizio Vettore of Ottica Vettore.   Pietro Villabuona of Centro Ottico Villabuona added that: "better communication, greater trust is established between the customer and the optical center. The closer expectations are to those of customers, the better we are at explaining them".   "Now we already have very technical aids and the new range of Hoya systems" – underscored Paolo Morelli of Ottica Morelli - "is help that is more real. We give end-users the chance to see all the varieties of lenses that can be used before the eyewear is delivered, which is a great advantage. Business will certainly increase thanks to being able to understand the difference between a standard lens and a personalized lens, so it will help to sell superior quality products".   "It is certainly a help also in my business and it differentiates me from competitors who don't use them, which ensures that I am always forward-looking. And customers notice this because if they make the comparison with other colleagues they might not find the same products and the same attention" emphasized Fabio Concone of Visionottica Cieffe. Maurizio Vanni of Ottica Wolf added "I think that many of the measurement systems used until now can go into retirement. They are really interesting and I believe that they are among the most honest augmented reality applications seen to date in the optical sector. The iPad accesses information in all points of the store and this will make it even more interesting, especially for communicating with the public".   In brief, it is recognized that the great innovation gives more precise, immediate information that inspires confidence in customers and, as a consequence, further underscores professionalism.   The new range of Hoya systems will be an additional guarantee of the success and satisfaction of its Hoya Center Partners by further enhancing their image of vision wellbeing professionals.