Countdown to Opti'12

Plans are set for the first international optical show of the New Year at opti ’12, to be held Jan. 13 to 15 here. The Munich fair will feature frame, sunwear, ophthalmic lens and contact lens companies as well as several new areas highlighting merchandising and store design.

“Everyone is focussed on opti ’12 and on presenting their newest products here right at the start of the New Year.” said Dieter Dohr, chairman of the executive board of GHM Gesellschaft fur Handwerksmessen mbH, based at Munich’s Trade Fair Center. “Several exhibitors have increased their exhibition stand area considerably in comparison with last year,” he added.

There will be four exhibition halls at opti ’12. The Walk of Frame at the centre of Hall C1, will feature lifestyle brands and a displayed highlight of the show’s debut collections. The dedicated YES! area (Hall C4) will enable exhibitors to introduce their new collections to the public.

Opti’ 12 will also provide trade visitors with updates about technical equipment, precision tools and low-vision aids. In addition, exhibitors from within the shop set-up sector will demonstrate new concepts for generating interest in optics and other suggested merchandising ideas for eyewear. Optimiert will feature an optimized shop layout and display, design and lighting ideas for a optical shops. Opti-Forum will provide up-to-date information and education for all areas of day-to-day business, marketing and sales.