Allison and Replay together

A new license agreement between the eyewear company and Fashion Box for the production of eyewear for men and women Fashion Box – the Asolo-based company that is the leader of the jeanswear sector with the Replay, Replay&Sons, We Are Replay and Red Seal brands – has signed a new agreement with Allison SpA, a major Italian producer in the eyewear sector, for the production of Replay eyewear for men and women.   Initially for five years, the license includes the production of complete collections of vision frames and sunglasses and worldwide distribution on different levels. The collection will be presented directly to the most qualified opticians in all major European countries. In the rest of the world it will be sold by selected distributors. In addition to the optical channel, the sun line will be available also in Replay Stores to ensure that consumers have the chance to enjoy the brand's lifestyle as a whole.   The first collection will make its debut in March 2013 at Mido, the international fair in Milan, and will include over 20 vision and sun models for young men and women.   Fashion Box CEO Matteo Sinigaglia declared with satisfaction: "The partnership with Allison is part of our brand extension strategy that aims to make the Replay world more complete and engaging. Alongside our core business our offer now includes apparel, footwear, bags, accessories, perfumes, underwear, swimwear and eyewear. To give the latter important product category even greater impetus, we have chosen Allison, our new partner that has huge experience and shares Fashion Box's predilection for experimenting combined with considerable attention to quality".   Commenting on the agreement, Giorgio Antichi, CEO of Allison SpA, said: "We are honored to put all our know-how and creative structure at the service of a brand that in over thirty years has consolidated an extremely strong identity in the casual world. The agreement with Replay is part of Allison's new strategy of focusing its development on very select, long-term projects with equally select partners with whom we can share a solid path of continuing growth".