A look at Mido 2012: Life Italia

CEO Riccardo Rosen: "We are looking at emerging markets like Turkey" Fresh summer colors, special attention to black for winter. These are this year's new sun and vision proposals from Life Italia, which made their debut at Mido 2012. Chief Executive Riccardo Rosen talked about it in an interview with MidoTV.   But Rosen also paused for a moment on eyewear in general and on the strategies for overcoming any difficult moments. He explained, "For example, we are aiming at emerging markets, we have made considerable investments in Turkey. But we have also aimed at raw materials, new designs to make us stand out in the market".