Vuitton and Mikli choose Zeiss

It's not only large companies like Sony and Nokia that 'prefer Zeiss optics', important labels in the fashion sector have also requested a partnership with Carl Zeiss.

Zeiss is a brand of worldwide renown and is synonymous with excellent quality. Combining a fashion label with a branded product means benefiting from a symbolic heritage that helps the consumer to choose and, consequently, the producer-distributor to sell.

Alain Mikli is convinced of this and he recently presented the new collection of sunglasses designed by Philippe Stark with Zeiss' polarized mineral lenses specifically made for Alain Mikli. In Italy, the collection is distributed exclusively through the optics channel.

Louis Vuitton also recently launched its first collection of sunglasses with Zeiss lenses in polarizing CR39.