Usa: great success for Check Yearly public service advertisement

In its first two months, the 'Check Yearly. See Clearly' public service advertisement (Psa) campaign has achieved great success, reaching over 30 million Americans. Entitled 'Here Kitty, Kitty' the Psa received 27,500 television, radio and print placements.

Check Yearly, in partnership with Reading Is Fundamental, launched the 'Here Kitty, Kitty' Psa to alert parents about the important connection between vision and learning. The Psa was distributed to more than 10,000 television, radio, print and Internet outlets.

'We are ecstatic with the response we have received, as the Psa touches the heart of what we are trying to achieve - increased awareness about the importance of children's vision care and the effect vision has on learning, reading and everyday life', said Andrea Gluck, Vision Council of America chairman. 'With our 4:1 return on investment in only two months, the Here Kitty, Kitty Psa has proven to be a very cost-effective way to disseminate Check Yearly's messages'.

Notable placements include the December editions of O, The Oprah Magazine, which ran a full-page color version of the Psa, and National Geographic Adventure Magazine. These two placements alone reached over 2.5 million Americans.