Trudi, a world of cuddles signed by Allison

Allison has signed a five-year licensing agreement with Trudi. Renewable for another 5 years, it is for the production and distribution of the first children's eyewear collection.

The world of Trudi, famous not only for its soft toys but also for the world of emotions it's created, is interpreted by Allison with a product that stands out for its quality, design and emotionality.

The first collection, composed of about 20 eyeglasses and soon of sunglass models, offers a wide range of colours, shapes and materials, creating a lively and fresh product ideal for today's fashion-conscious children.

Made for children ranging from 3 to 12 years old, both male and female, the collection frames are offered in numerous variations of colours and shapes which, although rearranged for childhood, recall adults' fashion, matches and solutions.

The materials, studied to resist children's intense activity, are metal, plastic and rubber. All their combinations are also included, as a result of Allison's experience in the production of glasses with high processing and creativity standards.

The plastic models offer a complete range of colours, from pastel to bright, in curious solutions that transform children's glasses into a fashion accessory. Original chromatic gradations are also found in the metal models.

There are many shapes, geometric for boys and fancy for girls, as well as the ultra-light rubber 3 pieces for the most technological. They are all suitable for the morphology of children's faces, under an aesthetical and technical point of view. Some models have curl sides, to be more suitable for the child's face. In order to personalize the collection, Trudi's glasses show the characteristic red logo inserted in the side tips.

The collection debuts on the market in October and will be available in the best optometrist opticians, with a worldwide distribution. The collaboration project also includes operations aimed at opticians, who will be supplied with gigantic soft toys to decorate their outlets and end-users will receive one for every pair of glasses purchased.