Restyling of Mido website

The new Mido website, (www.mido.com, www.mido.it) is now on line. It has been completely restyled from the point of view of graphics and surfing system and is similar in style to a portal: Mido, the official website of the International Optics, Optometry and Ophthalmology Exhibition which is held every year in Milan (2005 edition, May 6-9), is an important information tool for Italian and foreign operators in the sector, exhibitors, visitors and journalists.

For this reason, special consideration has been given to contents regarding participation in the fair, access to the services offered, and useful general information (dates and times, exhibition area, how to get to the exhibition center, parking, hospitality), attempting to make surfing simple and immediate and to provide complete information that is as comprehensive as possible in the subsections.

The main areas that characterize Mido (Trend, Tech, Education, Sport and, new to 2005, Kids) and the services offered (EasyService, for the organization of the travel to Milan, and OnLine, for online information and services) are highlighted all the way through from the home page.

The new website will provide faster and more efficient use of the information, and the menus are organized logically for accessing the service pages. The fixed surfing bar means that users can keep track of the path taken, links to utilities are displayed on every page, and functionality is provided by fast location, clarity and comprehensive information.