Relaxed Vision by Carl Zeiss at Mido 2005

This year, the Carl Zeiss' exhibit at Mido (Pavilion 15/II - Stand C57-61/D50-D54) will be entirely dedicated to a new and revolutionary concept: 'Relaxed Vision'.

For 'Relaxed Vision' opticians' outlets this means having the know-how and technology to offer an incomparable professional service. 'Relaxed Vision' will allow them to create added value, to stand out from their competitors and enhance their image to protect/expand their market positioning.

With 'Relaxed Vision', customers feel they are receiving the very best in quality and technological assistance. High-impact, convincing arguments that will create customer loyalty and increase business.

'Relaxed Vision' is the result of a successful synergy. Measurements made with the new RV Terminal and the quality of Zeiss Clarity lenses ensure excellent vision performance, maximum consumer satisfaction and a high average value of the products sold.

The RV Terminal is also an opportunity to give customers a concrete demonstration of the importance of digital and fast centering carried out skillfully and competently by their regular optician-optometrist.

Combined with the use of the new Polatest E II (the special monitor with the most complete range of optotypes now available and the ideal instrument for the most accurate test of binocular vision and therefore a constant guarantee of the best vision performance), this means that customers are offered a new dimension in ophthalmic lens assistance and the optician-optometrist has a 'relaxed vision of the future'.

All Zeiss customers who visit the stand will also have the chance of winning a weekend for 2 (accommodation + wellness program) at a wellbeing center.