Partnership between Oakley and Transitions
Oakley has announced the availability of Oakley Transitions and Oakley Iridium with Transitions prescription lenses. The new lens offerings combine the technologies of Transitions V with ESP photochromic technology, Oakley Iridium lens coating and Oakley Plutonite lens material. The partnership with Transitions marks the first time that photochromics have been integrated with Oakley prescription optics. Transitions' photochromic technology makes lenses darken automatically in response to sunlight.
'This partnership offers a valuable opportunity we expect will further extend Oakley's growing business in prescription eyewear', said Oakley President Colin Baden. 'By combining the proven technologies of both companies, we are able to offer a world first: prescription lenses that blend Oakley's world-class lens material and lens coatings with the breakthroughs of Transitions photochromic technology'.
'The Oakley brand is well-known, and is associated with innovation and quality, so we see this as an excellent opportunity to complement Transitions' industry leadership and continue our commitment to growing the photochromics category', said Dave Cole, general manager of the Americas, Transitions Optical.
The new Oakley Transitions lenses, which are virtually clear indoors, darken when exposed to direct sunlight and achieve an 84% light absorption. Oakley Iridium with Transitions lenses offer a slightly tinted appearance in the inactivated state and achieve a minimum of 89% light absorption when exposed to sunlight. Available for frames with higher wrap architecture, Oakley Iridium with Transitions feature superheated metal oxides that are fused to the lens surface at the molecular level. This Oakley innovation achieves an optically uniform layer of filtering that reduces glare and tunes light transmission to optimize performance in specific environments. The new lens includes an antireflective (AR) coating to eliminate the annoying reflections common to the back surfaces of all lenses.
The new lenses are made of optically pure Plutonite, a proprietary Oakley material that inherently blocks 100% of all UVA, UVB, and UVC light. Oakley Transitions lenses will be available in gray and brown. Oakley Iridium with Transitions will be available in black, emerald and gold.
