Oliver Kahn Exalt Cycle testimonial in Germany

VidiVici Occhiali has chosen Oliver Kahn, Bayern Munich's multi-award-winning goalkeeper, as the German market's testimonial for the new 2005 collection of its top brand, Exalt Cycle.

The partnership between the Danzi family's house brand and the German goalkeeper will be until 2006; the agreement was promoted by Rtr, the Bologna-based agency that specializes in sport marketing, which selected a testimonial for VidiVici who would personify the brand's gutsy and sporty values and, at the same time, be an effective lever in those European markets in which VidiVici's trend is excellent: Germany, Austria and Switzerland.

The Bayern Munich goalkeeper, captain of the German national team and three times nominated the best goalkeeper in the world, is the perfect testimonial for the Bologna company's youngest and most spirited brand, especially as the World Soccer Championships 2006 will be held in Germany.

Kahn will wear Negroni and Ipanema models in the sunglasses 2005 Exalt Cycle by VidiVici collection exclusively at all public and private events and he will appear in pop material for the most important and prestigious German opticians' stores.

Pleased about the agreement, Emanuele Danzi, General Manager of VidiVici, explained: 'Oliver is the perfect personification of the values of the Exalt Cycle man. As in the case of our German subsidiary Dod (Danzi Occhiali Design), once again we have opted for strong personalities in the show business and sports worlds as a communication and marketing tool'.