Oakley creates a film production company

Oakley has announced the creation of 1242 Productions, Inc., a film production company focused on promoting awareness of its core board sports market and world-class athletes. 1242 Productions' first release, 'The Community Project', is a snowboarding film that takes the viewer on an action-packed adventure through many of the world's best snowboarding locations.

'Our surf, skate and snow athletes continue to push the creative and physical envelopes of their sports. 1242 Productions gives us the ability to provide a unique visual platform to showcase these athletes in their respective core sports', said Pat McIlvain, Oakley Global Sports Marketing Director. 'The Community Project, the first of expected three films, is a group effort highlighting the lifestyle and diverse locations of snowboarding. If the premiere held last month at our headquarters, which drew more than 2,500 people, is any indication of interest, I think we've nailed it'.

The film features some of the world's top snowboarders including: Travis Rice, JJ Thomas, Zach Leach, Tyler Lepore, Terje Haakonsen, Bryan Iguchi, Andy Finch, Kyle Clancy, Eero Ettala and Shaun White on location in New Zealand, Japan, Jackson Hole, Alaska and Whistler/Blackcomb among others. Shot on Super 16 mm film, the production team includes Rich Goodwin, a veteran cinematographer with more than nine years experience in snowboard filmmaking, accomplished editor and cinematographer Curt Morgan, and Circe Wallace and Travis Rice serving as producers. The film's major sponsors are Oakley and Red Bull.

'The Community Project' will be sold by Oakley retailers, Ally distribution, Champion Visions, Method Media, and Platinum distribution. 'The Community Project' is currently showing at select theatres and colleges as well as being available for purchase at core, specialty retailers nationwide. A world premiere tour is also currently underway.