Nxt: the solar filter revolution

The press conference for the presentation of Nxt to the entire national press and the Italian and European trade press will be held February 10 in Milan.

After the success of last year's presentations during the Milan and Paris fairs, this event is part of a communication strategy aimed at raising operator and consumer awareness about the outstanding properties of Nxt, the registered brand from Intercast Europe, and at promoting its identification.

At the Noy multifunctional area, Intercast Europe Chairman Paolo Baiocchi will illustrate the outstanding properties of this innovative polymer, which represents an important turning point in the optical material sector. Its special characteristics of strength, reliability and exceptional workability represent a great opportunity for the producers of glasses, who can enjoy greater creative freedom and design innovation thanks to Nxt.

However, the main advantages of Nxt will be for the final consumer, who will benefit from a material that has high optical quality, reliability, strength and is shatterproof-guaranteed for life.

The added value guaranteed by Nxt is the reason many important eyewear producing companies have chosen to use solar filters in this material for their brands, thus becoming members of the Nxt Club, created by Intercast with the aim of consolidating the partnership relations with its customers and of activating synergies in favor of innovation and quality.

The members of the Club have many advantages: exclusive use of lenses in Nxt, shatterproof for life guarantee certificate, use of promotional and product information material, training for the sales force, a Nxt brand information support program for opticians and consumers. Glasses made with lenses in Nxt come with a special certificate for the final consumer, which guarantees the product and its characteristics.