New 'super pop' Mikli

Always in a provocative style, for the new pop Mikli refers to the racks code, present in his advertising campain of 1982, with an idea that becomes mature and matches with the actual positioning of mikli.

A complete and timeless range for an easy channel-changing that refers to the brand's code, fashion and its accessories: from the single clothes rack to the true wardrobe of the daily 'super heroes'.

Clothes racks for Mikli -o-o-, for a ready-to-wear -o-o- brand. Mikli environment, it is the -o-o- fashion accessory, to take down off the rack as a cloth is taken down off the dressingroom.

Almost custom made, the optician appropriates the racks, matches his pop staging according to his desires and expresses his show-off side, in order to join the pleasure with the functional.