New look for Versace's Rome boutique

Completely renewed, the Versace monobrand boutique in via Bocca di Leone 26 in Rome re-opened last Thursday.

With an area of 262 square meters on two floors, the store will sell the first Versace Donna and Uomo lines and the Versace Home Collection, and, in a specially created area, Versace accessories (including eyewear) and Versace Precious Items.

Last night, Donatella and Santo Versace together with Giancarlo Di Risio, hosted a cocktail party with almost 400 guests.

The reopening of the boutique is linked to the Breast Health Institute, the nonprofit foundation that advances breast cancer research and treatment and for which Donatella Versace will be the testimonial starting this month and for the whole of 2006, the first year of the social campaign.

Between December 15 and 22 part of the profits from the store's sales will be allocated to the American institute for its projects to support the best oncologists, to keep research standards in first place worldwide, and to advise women about prevention.

(Source: Fashion Magazine)