New Look communication campaign

'Italy, Style and Flavor' continues the Look the concept factory's communication strategy aimed at enhancing its brands and focusing on the concept and image of Italian-ness.

In a market context now strongly oriented toward production decentralization, Look the concept factory has once again chosen to go against the trend by maintaining a strict link with Italian industrial tradition.

100% of the production of Look Occhiali vision and sunglasses, Look@me, Lookkino and AVD Augusto Valentini Design is concentrated at Look's industrial facility with its two production units in the province of Belluno: Longarone (commercial management, marketing and customer service) and Cima Gogna in the municipality of Auronzo di Cadore (creative laboratory and production plant).

The 'Italy, Style and Flavor' initiative, already underway in Spain with a store-window campaign dedicated to opinion-leading opticians, will reach Italy and other European countries with special initiatives starting Christmas 2005; over 300 French opticians have received an invitation to the Silmo exhibition in a creative mail shot inspired by the combination of Italian creative style and flavor.