New Ferragamo campaign

In collaboration with Joyce Image Consulting, Armando Testa has signed the campaign with which Salvatore Ferragamo will present the new fall/winter 2005 campaign to the public.

'I love Salvatore' is the advertising campaign claim. The message conveys the feelings of those who choose the product which is highlighted by the male and female figures in black and white. The aim of the claim is to emphasize how the brand and its luxury objects can reveal the spirit and creativeness of its founder, toward whom clients express their admiration. Dynamic, fresh, modern and sophisticated women and young men, made even more so by bags, eyewear and shoes with the Ferragamo label.

The international campaign cost 12 million euros and in the future new subjects will be added with the same visual identity and message.

Launched in August in magazines and newspapers and on posters in Europe, the United States, the Far East and Japan, the campaign has several subjects dedicated to bags, eyewear and shoes.

(Source: Affari Italiani)