New Eye'DC communication campaing

Eye'DC launches its new red, white and black communication campaign. A chic and 'now' showstopper. Following its campaign without a face, Eye'DC's conceptual approach continues this year with a campaign without glasses.

This new campaign is made with comic view of everyday objects from a double streetlamp and a two-headed fire hydrant to twin washing machine doors and an electric plug. The company has taken the line of communicating without showing its products to arouse curiosity.

This new, elegant graphic look with its cheerful contrasts is a definite eye catcher. White on red and red on white gently bring out the rounded forms of the famous frog. Display stands, catalogues and cases are a joy of materials and shapes.

The catalogue is designed like a photo album with an ingenious easel presentation system for comfortable perusal of the models. Stand it up open or display it closed. Turn it over and it becomes a handy mirror.

Eye'DC's Quartz display stand introduces a new way of presenting its glasses. Its plexiglass tubes can be arranged in a multitude of positions to hold optical and sunglass frames. With the play of light and mirrors, the glasses become the stars and the display stand a work of art.

And cases are no longer left in the wings. Whether sitting on your desk or slipped into your bag, your glasses are always perfectly protected. Red and white, oval and plasticized, they form a must-have fashion accessory.