
Marchon renews Calvin Klein and CK license
Calvin Klein and Marchon Eyewear have announced the renewal of the license for the production and distribution of Calvin Klein Collection and CK Calvin Klein eyewear for another five years.
The long and constructive collaboration has proved to be very successful for both companies and the introduction of CK Calvin Klein Vision has expanded both the product proposal and the consumer target.
In addition to the development of the current collections, 2006 will see the introduction to selected markets of a new line of Calvin Klein sunglasses and a new Asian Fit Collection will be headed for markets in the Far East.
Characterized by big investments in products and communications, the growth of the Calvin Klein and CK Calvin Klein collections is part of the strong expansion stage in the main international markets by Calvin Klein Inc., now one of the world's major fashion houses.