Italian eyewear on the runways of Moscow
Italian eyewear returns to the most prestigious international catwalks and decides to preview the new 2005 collections in some of Made in Italy's most strategic markets.
The events scheduled for 2005 are part of a program backed by Anfao (the Italian Optical Goods Manufacturers' Association), in response to a significant agreement with the Italian Ministry for Manufacturing Activities, and thanks to the contribution made by Ice (the Italian Institute for Foreign Trade).
After the huge success here last year, the Moscow fashion parade will be held once again at the 'Pushkin Literary Museum' (Ulitsa Prechistenka) today at 7:00 p.m. Adolfo Urso, Italy's Deputy Minister for Manufacturing Activities will make a special appearance to discuss the various problems inherent to this market and the promotion of Made in Italy products.
For the second time, the most alluring examples of the 2005 Italian eyewear collections will be presented in Moscow. Included are 105 eyewear styles for corrective spectacles, sunwear and sports eyewear for men, women and children. In keeping with a theme based on the five trends that will distinguish fashion in the forthcoming seasons, the new eyewear styles will share the limelight with original eyeglass cases. It all adds up to a unique opportunity for the 40 participating firms to launch or expand their presence in Russia, and meet with the press, buyers, and industry professionals in a setting where they can show off the highlights of their new collections—from the leading brands to the niche offerings by medium and small-sized manufacturers.
Taking the runway will be signature lines like Cerruti, Gianfranco Ferré, Missoni, John Richmond and Vivienne Westwood (Allison), Lancetti (Arlecchino), North Sails (Celes), Givenchy, Céline, Etro, Mini and Fila (De Rigo), Dunlop, Think Pink and Tonino Lamborghini (Demenego), Christie's (Di Esse), Renato Balestra and Gattinoni (Ioves), Chiara Boni (La Giardiniera), Augusto Valentini (Look Occhiali), Versace and Versus (Luxottica), Roberto Cavalli, Costume National, Montblanc, Timberland, Miss Sixty, Replay and The North Face (Marcolin), Sisley and Revlon (Metzler), Emporio Armani, Giorgio Armani, Dior, Gucci, Max Mara, Ralph Lauren, Bottega Veneta, Valentino and Yves Saint Laurent (Safilo), Pal Zileri (Sichel & Sichel), Alviero Martini (Sover), Enrico Coveri (Vecellio), Mila Schön (VidiVici), Blumarine, Laura Biagiotti, Iceberg, Trussardi and Alessandro dell'Acqua (Visibilia), along with many equally-famous house-brands such as K:Actor and Genesis (Area), Robe (Auber), Baruffaldi (Baruffaldi), Diva (Brillarte), Sting and Police (De Rigo Vision), People (Di Esse), Microlite (Dysma), Grant (Grant), Paolo Seminara and Nouvelle Vague (Italian Style), Click 12 (Joint Project), Divinaefollie (Kàdor), Phoenix (La Fenice), Lastes (Lastes), Look and Look@me (Look Occhiali), Arnette, Persol, Ray-Ban and Vogue (Luxottica), Cébé (Marcolin), Maryla Matinée (Maryla Matinée), Living the Nature (Martini Occhialeria), Mirage (Mirage), Vanni (Nico), Made in Paradise (Optital), Viu-in (Optiwork), Oxydo, Carrera and Blue-Bay (Safilo), Cotton Club (Trevi Coliseum), and Exalt Cycle (VidiVici).
Children's wear takes center stage, with a special section devoted to kids, who will model selections from People Young (Di Esse), Mira Kid (Logica), United Colors of Benetton and Robe di Kappa (Metzler), Rossini Kids (Optigen). A separate space is set aside for spectacle cases, an accessory that is essential to complete the look of anyone wearing a pair of eyeglasses, featuring the creations of Fedon and Gatto.
A must-see event to experience the vibrancy and tradition of a product that has become a global trendsetting icon, but one that is also, above all, an expression of how people personalize their daily look.
The next show will be in New York on March 11 at 5:30 p.m. at 'Gotham Hall' (1356 Broadway), the renowned New York fashion and trendsetting stage.
