First Giorgio Fedon 1919 store inaugurated in Milan
Thursday, November 24 saw the opening in Milan of the first Giorgio Fedon 1919 monobrand store. In just a few years, this emergent brand has created an important space for itself among lovers of luxury leather articles, writing materials and personal accessories. Useful items to give and to receive, especially by men and women who travel and work.
Precious materials, minimal design but sensitive to fashion trends, Giorgio Fedon 1919 is a complete line of objects dedicated to anyone who wants the best and a successful blend of technological innovation and artisan tradition: accessories for traveling, for desks, document holders, diaries, agendas, bags and folders, watches, pens, personal accessories, tobacco, games and more.
In a modern and refined environment designed by architect Francesco Marescotti, the new outlet and showroom at 4, Largo Carrobbio in the heart of Milan's business center, is situated in one of the city's oldest and most evocative towers, where harmony enhances themes based on travel, dynamism and elegance.
An area that fully reflects the stylistic precepts of sought after, high-quality products and their minimal design. With a skilful play of light and color dominated by the house colors of orange and black, the product becomes the central element, to be touched, to experience its softness, its exclusive details, and the seductive aroma of leather and the other innovative materials.
Giorgio Fedon 1919 is the result of the great artisan tradition of Giorgio Fedon Astucci where 1919 indicates the year it began. A company that has gone through all the stages of modernization to make it today's number one in the eyewear cases and accessories sector with offices and facilities in Italy, France, Germany, Romania, the USA, China, and with a showroom on 5th Avenue, New York.
The new outlet in Milan offers full immersion in the Giorgio Fedon 1919 world and style and has become a benchmark for the other stores soon to be opened in Italy and the rest of the world. The expansion program envisages that at least four other stores will be opened by 2006 in the brand's most strategic and representative cities, including Paris.
