De Lorenzo twins at Pharaohs Rally with Allison

Racing at the Pharaohs Rally, for the first time part of the world championship calendar, are the De Lorenzo twins in a Fornasari RR450LM and with the exclusive rubber glasses 'Try I miei occhiali' by Allison.

After the Paris-Dakar experience, where they were classified first among the Italians racing (thirtieth in absolute), the objective of the two racing enthusiasts from Belluno, but Paduans by adoption, is to take a Fornasari RR450LM across the finishing line. A car with aggressive lines, this brightly colored all-terrain coupé boasts the orange 'Try I miei occhiali' logo.

Aldo and Dario De Lorenzo, in everyday life opticians with two outlets in Padua, are veterans of desert driving because of their years of experience, first as tourists and then in competitions, and have become known in the environment.

Allison has believed in the ability of the drivers from Cadorna for years and is sponsoring them with the 'Try I miei occhiali' brand. The total restyling organized by president Silvio Vecellio Reane has brought dynamism to one of the most up-to-date collections on the market.

The brand's new project with its orange color - that has always been linked to physical and mental energy, activity and creativity - is represented in an advertising campaign by the faces of a girl and boy which will also appear on the support vehicles during the twins' race across the desert.

In the shadow of pyramids, the competition starts and ends in Cairo after 6 stages in the Egyptian desert. It will be covered daily by various TV channels, including RAI, Sky, La7 and Eurosport.