Area: new collections for spring/summer 2005

Like a perfect dress, eyewear, that useful object and fashion accessory, must give comfort and know how to express style. Starting from these concepts, Area has developed the sunglass collections for spring/summer 2005 of its K: Actor, Genesis and Contini brands.

In line with the latest fashion trends, the models abandon extreme minimalism in design; the shapes becomes larger and wraparound, enhancing the face and ensuring total comfort.

Utmost attention is also paid to lenses: they are less colored than in the previous collections, but increasingly technological, the attentive result of new working techniques. The top models have toric, polarized lenses.

Color stars in the plastic frames and combinations. The choice of shades is new, original and focussed on decided colors, alternating with delicate and transparent ones. For those who love coordinating, the versatile two-tone range is ideal.

Details are the distinctive feature, thanks to the extreme care devoted to them. The concepts of personalization and brand have been especially developed.

Some examples: in model KS843 in the K:Actor line, the logo in stainless steel is skilfully inserted in the plastic temples. The milled logo inserted in the Kusta temples makes the second layer of plastic emerge, giving a pleasing contrast. In Oliviero Contini model OCS720, elegant rhinestone inserts outline the C of the logo between temple and endpiece.

The three Area collections definitely represent Italian design in the world. Aware of this, together with other producers in the field, Area uses the new: Italian Dream brand, 'Quality Trademark to safeguard Italian creativity and design'. A warranty of authenticity for all those desiring to acquire products stemming from aesthetic sensitivity and all-Italian design.