Sun rises on Look the concept factory

In a market context that is characterized by hesitant signs of recovery, Look the concept factory, the Cadorna-based company which produces and distributes the Look Occhiali brands, Look@me, Lookkino and Augusto Valentini Design, chalked up a plus sign at Silmo, thanks especially to the new Look Occhiali sunglasses collection.

'Sales results for all the collections are positive, as is the quality of our relationships with the international clients who did not fail to visit our stand during the four days of the fair', stated the company's commercial director, Vittore Tormen. 'And according to the clients themselves, it is recognition brought about by our company's constant commitment to fostering the enhancement of Made in Italy'.

In these uncertain times for the world market, for Look the decision to continue to produce in Italy and to believe in the importance of investing in its own brand identity, is a factor of absolute value that cannot be given up. A decision that the company combines with a constant commitment to putting these values across to the market, not only through its products, but also by marketing initiatives aimed at emphasizing this brand requirement.

'Particular appreciation from the big northern European chains (historical clients of the company) as well as from the new important groups in eastern Europe, did much to favor the Look Occhiali sunglasses collection previewed in Paris', explained Tormen, underscoring the significance of the result.

'For a brand like Look Occhiali, which is outside the fashion system, today it is very difficult to emerge in the sunglasses segment, a market context in which the most famous and prestigious international brands linked to the world of luxury and fashion compete and invest enormous amounts. Difficult but not impossible, if you are consistent in the choice of the development path along which to build a precise stylistic and qualitative identity, one that is immediately recognizable and appreciated by a modern, mature consumer, who is prepared to make alternative choices based on the product's intrinsic value.'

'This Paris result', concluded Tormen, 'has confirmed the correctness of Look the concept factory's strategic choices, which envisage a further commitment in the near future to fostering Made in Italy creativity, the in-house development of a genuine creative laboratory where young talents will have the opportunity to work on new ideas in product design.'