Sport and Show-Business Celebrities at the Zerorh+ Party in Milan

Zerorh+ presented gold eyewear to many VIPs and 'friends' to mark the celebration in Italy of Alinghi's victory in the America's Cup.

The brand (by Allison), the Alinghi Team's sole Italian sponsor, presented many of the guests with MYTHOS GOLD 24k, the limited edition (100 pieces) of the eyewear with the plastic front piece and side pieces in white gold.

During the evening, the first award was presented personally by Rocco Benetton to Russell Coutts (skipper) and Francesco Rapetti (captain of the Alinghi Team), who also congratulated them on their success in the America's Cup.

The eyewear was then presented to the other VIPs present, including Mario Cipollini (Zerorh+ testimonial), Manuela di Centa (who recently became the first Italian woman to climb Everest), Silvio Vecellio-Reane (president of Allison Spa), Fabio Capello's two sons (zerorh+ testimonials) and other personalities from Italian television.

All the guests, who included soccer players Fabio Galante and Francesco Coco, and the stylist, Elio Fiorucci, were also given NEMO, the floating version of Zerorh+ created a year ago especially for the Alinghi Team, and a dvd of the film shown during the evening of the best moments from the yacht's America's Cup victory.