Renewal of Look Occhiali brand
After the birth in 2002 of Look the concept factory, the new brand representing the company's institutional identity and mission, it is now the turn of the historical brand, Look Occhiali, the element that has identified the vision and sunglasses collection which has been designed and produced by the company since 1980.
The operation concerns image but, at the same time, it is also strategic. With the birth of Look the concept factory, the first stage aimed and separating institutional and product identity which, until 2002, had been encapsulated in the Look Occhiali brand. Now its aim is to renew the styling of the latter brand, making it more modern and bringing it into line with the collection's positioning.
In graphic terms, the Look Occhiali brand re-elaboration project focuses on enhancing the symbolic elements represented by a part of the letter 'K'; when detached from the Look matrix, it takes on an autonomous dimension, making the collection immediately identifiable.
The symbol has a name, 'key', and it can already be seen on the left temple of all the models in the new Look Occhiali sunglasses collection, as well as on communication material for the outlets.
