New Revo campaign 2004

A new advertising campaign accompanies the Revo 2004 collection: the focal point is high technology for the eyes of people who undertake great feats and always need very high-performance tools.

Backup is guaranteed by Revo thanks to its special Light Management System (Lms), which acts as an authentic 'vision balancer': lenses are multiplayer (with an anti-reflection coating) photochromic and polarized.

The communication campaign has two subjects: 'still life' and one where the Revo glasses are worn.

In 'still life' the glasses are the protagonist and their vision performance is emphasized and explained by a simple comparison between seeing a panorama 'without and with Revo': in the first, the details of the road can't be distinguished and color definition is without contrast; in the second, with Revo glasses, the picture is clear, colors are perfect, sharp and reflection-free and there's a notable reduction in the effect of glare from the sun.

The new campaign also gives space to excitement in the version where the glasses are worn by Angelo d'Arrigo, mountaineer and freeflying world champion. He was photographed by Maurizio Felli in May this year as he reached the top of Mount Everest wearing Revo glasses to protect his eyes from the dangerous rays of the sun and from the blinding glare of the snow.

A personality who symbolizes a commitment in which technology, nature, excitement and spectacle exist in perfect harmony. D'Arrigo is wearing Revo model 2016-Ultrax.