New Polaroid facility

Polaroid, the brand famous the world over for having patented the revolutionary polarizing filter technology, underscores the exceptionally positive trend of its lenses by announcing that it will open a new facility at Norwood (Boston), totally dedicated to the most innovative applications in this field.

By applying the polarization principle, the special vertical structure lens of Polaroid Original Polarized Sunglasses eliminates up to 99.9% of reflections, effectively meeting the need eyes' need for protection which, today more than ever, has a role of primary importance within the entire eyewear industry.

As colored lenses and oversize frames are beginning to go out of fashion, the Polaroid Original Polarized Sunglasses collection now presents a style that's unostentatious, with wraparound shapes and neutral colors, and places itself at the service of total protection from UV rays, reflections and from very bright light conditions.