Mido 2003: three months from the event, the fair can count on reconfirmations of 70%

Feverish preparations are underway for the thirty-third Mido, the long- awaited International Optics and Eyewear Fair to be held this year from May 2 to 5. And first indications show that this edition promises to live up to its fame as the event known internationally as the leading fair in the eyewear segment.

With three months still to go, Mido can already count on reconfirmations of over 70% in terms of the number of exhibitors (1,302 in 2002) and square meters (last year, the global exhibition area totaled 49,037 square meters). Increases also in the number of requests from new exhibitors, which have risen in the last few days to approximately 200 (from Italian as well as foreign companies).

In an interview published today in Il Sole 24 Ore, Mido's president, Cirillo Marcolin, made this comment about the first positive indications received by the fair's organizers: 'We are ahead compared to last year and this is the best confirmation that the event is an indisputable landmark for the market'. He added 'and this is in spite of the crisis involving the exhibition system at international level. Even though business can be carried out elsewhere or via the Internet, Mido continues to be successful because there is no other window as prestigious and spacious as Mido for comparing production and trends.'

Some of the events that met with success last year and making a return in 2003 are Mido Trend, the area dedicated to eyewear trends for the coming seasons, and Mido Tech, the space that completes the eyewear production cycle and that only Mido can propose to operators: from raw materials to machinery up to finished products and accessories.

This year Mido Club, the area reserved for the event's 'VIPs', is inspired by 2002 organizational criteria, but there will be no lack of important innovations and additional services. Positive changes also for the customary facilities that are part-and-parcel of the Mido tradition and which have contributed to making it famous: these include the return of the 'web points', the IT points available to all visitors and exhibitors, and the 'Foreign Club', the area dedicated exclusively to the comfort and support of foreign operators.