'LOOK the concept factory', the Austrian Market Comes under Direct Management

As part of an overall strategy to strengthen its sales organization in European markets, LOOK the concept factory has decided to appoint a new Area Manager for the direct management of commercial relations in the Austrian market.

'Thanks to this operation', explained Vittore Tormen, the company's Sales Manager, "it will be possible for the company to get closer to the specific requirements of a market that has excellent potential, especially as far as our core business collection, Look Occhiali, is concerned.

But this is a market in which LOOK the concept factory has been present for over 10 years. Thanks to the excellent work carried out by its German distributor, the company's renown has grown and it has gained a stable positioning amongst brands in the middle-to-high range at the country's top outlets.

"The relationship with our German partners" Vittore Tormen went on "continues to give satisfactory results on both sides, and today the strengths of this structure are focused on the German market, where the company is convinced that there is still a great deal of room for the growth of its brands, backed up by the strong made-in-Italy stylistic profile and by the product's high technical and quality levels".

"The presence of a sales manager on the Austrian market' Tormen concluded 'also aims at further improving the quality of the service provided by opticians regarding after-sales as well as commercial relations in terms of co-marketing and support for sell-out actions, an area in which the company has always been ready to act and which has always received its particular attention."