Look the concept factory, 2002 Positive for All Principal Lines
A positive end to 2002 for Look the concept factory and all its principal lines. 'It is a result that enables us to look to the future with confidence and optimism' stated Vittore Tormen, the company's commercial director, just back from taking part in Opti Munchen, the trade fair held in Munich between January 10 and 12.
'In a year that has not been easy for the optics sector, or for markets in general, Look can definitely state that it is satisfied' continued Mr Tormen 'having improved results on the Italian market and, particularly during the second half of 2002, having put in place the basis for important growth in some major European markets such as France, Spain and Great Britain, where the company has developed and put into operation new sales organizations for the brands Look Occhiali, Lookkino, Look@me and Augusto Valentini Design'.
'Especially encouraging', Vittore Tormen continued 'are the results achieved with the new Look@me collection. Launched at the end of 2001, during 2002 it became an important warhorse for our presence in the teenager sector, a highly competitive market segment where Look quality was once again a decisive factor in the success of the collection'.
Also performing well is Lookkino, the eyewear collection for children between 6 and 12 years of age, which registered a 12% increase in billings compared to 2001. Mr Tormen explained 'our company has always held a position of leadership in this important sector and has aimed at the need for quality combined with originality and functionality of a product whose value in terms of quality is now widely recognized by opticians and end-users in Italy and abroad. 2002's results simply confirm that our choices and right and encourage us to believe even more in this market segment for which we are looking into some important innovations for 2003'.
'Innovations' concluded Mr Tormen 'that also concern the Augusto Valentini Design and Jos niche collections: the former, which for some time now has been present on all the main European markets in top-of-the-range design eyewear, will see the company's commitment to the commercial aspect, with significant investments in advertising and marketing. The latter, which was successfully launched in 2002 on northern European markets, will also find space in Italy through the selection of 'opinion leading' opticians who are able to present the collection to a decidedly distinctive and sophisticated public'.
