Jimmy Choo is taking a look at eyewear

On the occasion of the opening of the first Italian monobrand in Milan, Robert Bensoussan, entrepreneur in luxury and since 2001 co-owner of 51% of the Jimmy Choo brand, spoke of his intention to extend production to bags and other accessories, such as eyewear, belts and maybe even specific creams and products for legs.

With its lilac and pastel hues, Plexiglas shelving, mirrors, chaise longues and armchairs, the store in downtown Milan joins the other outlets in London, New York, Beverly Hills, Miami, Dallas and Moscow.

The production of Choo's (as the fans call them) is completely Italian and is carried out by companies which have worked for the brand for years. And for years the expensive and sexy British court shoes have been a cult for American women, praised by Hollywood stars, protagonists in Tv serials from Sex and the City to Sopranos, and in movies like Legally Blond.

In four years the number of stores has gone from four to twenty (ten of them in the United States, and all wholly-owned with the exception of the Russian and Kuwait franchises); today it has 150 employees against the 30 of before, and billings as well as profits from 2000 to date have more than doubled at 45 million euros.

By 2005 the group aims to have 25 boutiques and to double its current billings.

(Source: La Repubblica)