Italy, FreshLook and Benetton together for a Competition with Prizes

FreshLook, the line of cosmetic contact lenses by CIBA Vision, is proposing a new event in collaboration with Benetton. Called Color your look, the competition offers prizes which include a Piaggio Vespa, makeup kits from FreshLook, and thousands of immediate prizes. To take part in the competition, from May 24 through June 14 just pick up a card at Benetton stores or at the opticians taking part in the event, and guess the model, lens and T-shirt color combination to win a prize.

Fiorella Buzzanca, product manager of FreshLook, explained about the combination with the clothing company: "Color and target group are the elements that unite us both. Our products are aimed at young people who like experimenting and inventing a different look for each occasion. There are over 20 color variations in our collection, the widest range of cosmetic contact lenses on the market".