Iga-Optik to distribute Lamborghini

Supporting its members with strong brands: the marketing and distribution group Iga-Optic of Datteln (Germany), has obtained the distribution in Germany of Eyewear-Collection from Tonino Lamborghini, produced by Italy's Demenego.

Horst Kleinewiese, chief executive of Iga-Optic is convinced that this brand, positioned in the top segment of the market, will put member opticians in the 'fast lane'. The legendary Lamborghini and the world-famous bull logo are symbols of exclusiveness, dynamism, precision and quality of life: 'The Lamborghini name is almost destined to acquire new clients, to create frequency and to stand out from the competition', Kleinewiese underscored.