Ghost Launches Eyewear Collection

Ghost, the label designed by stylist Tanya Sarne, is about to launch an eyewear collection. The new line will be produced and distributed by Optoplast, the Liverpool group specializing in the production of cases for glasses. The launch should take place in the coming weeks.

There will be five sun and seventeen sight models, all strictly feminine, but the number is already set to increase for next year. Ghost will be distributed to a selected network of stores, including its mono-brand London stores on Ledbury Road and Hinde Street (in the UK, the brand will also be opening two new outlets by the summer, in Birmingham and Manchester).

Initially, the line will be distributed only on the British market. However an international roll-out is already on the stocks and is due to hit the United States first (where new mono-brands will be opened in addition to those in New York and Los Angeles). Ghost eyewear should arrive in Italy within a year.