Filippo Inzaghi testimonial for Persol

Filippo Inzaghi is the new interpreter for the Persol world: throughout 2004 his eyes will be protected by the excellent quality of the lenses, his face will be made to look even more fascinating by the refined design that characterizes the Luxottica brand's entire new collection .

Natural class combined with elegance and a passionate nature, make him the ideal testimonial for the Persol world. Genuine and brilliant, the public loves Filippo Inzaghi (92.2% of Italians have heard of him), he's a favorite with 67% of women of all ages, and the media, sporting or otherwise, follows him and sings his praises.

For Persol, a 'genuine' brand that has won the title of 'evergreen' because of its staying power within the fashion world, this is an important marketing and communication operation which counts not only on Inzaghi's fame, but on the fact that 2004 is the European soccer championships year.

A sporting and media event that will guarantee international spotlights for the Luxottica brand, especially if Pippo manages to score a lot of goals. The new campaign will be launched in spring 2004.