Escada eyewear for children

Thanks to an agreement with producer Newman for design, and world-scale production and distribution, Escada will launch a clothing collection for girls and boys up to 16 years of age.

The new line, which includes clothing, eyewear and footwear, will be presented January at Pitti Immagine Bimbo in Florence and will start to be distributed in Escada stores, department stores and specialist boutiques throughout the world from fall next year.

In the future, Escada intends to add a collection of swimwear, watches and perfume. With the childrenswear, Escada expects to increase sales from 50 to 70 million euros over the next five years.

(Source: Fashionmagazine)