David Beckham for Police Occhiali

After his successes in Japan and the UK, David Beckham, world-level testimonial for Police, is coming to Italy. The star of the English national team will in fact be the protagonist in the advertising campaign 2004 for the Police Occhiali brand by De Rigo.

Sexy, elegant, irresistible: David Beckham is an icon capable of captivating a vast cross section of the public with his good looks, extravagant style and image of the perfect family man.

With his soccer skills, strong personality and flair, Beckham is the perfect personification of the spirit of Police and he contributes to promoting the image of a cool brand with a strong and decisive character.

According to recent market research, in Italy Police is now the eyewear brand that's best know by families and opticians. Dedicated to consumers who are demanding, who keep a close eye on the trends of the moment and are oriented toward the constant search for a personal style, Police is a unisex brand with products that are distinctive, but without being stylistically excessive, and which cleverly combine aesthetics with the search for increasingly innovative and leading edge materials.