Children and young adults targeted by Logo

Logo has announced the acquisition of two new licenses in the children and young adult sector, with distribution beginning in the first six months of 2004: Naf Naf and Bayblade.

The Naf Naf license is for Europe and the Middle East, and the first ophthalmic collection, to be presented at the beginning of 2004, will be dedicated to girls and boys in the 6-10, 10-14 and 15-25 age groups.

The Bayblade license (the Japanese cartoon everyone is going crazy about the world over, where the protagonists compete against each other with competition tops) is for children of 6 to 10 years. The first collection will be ophthalmic frames, followed by sunglasses, and will be presented at Silmo 2004.