Cesare Paciotti: sun collection 2004
The sales and budget results Eyevit Distribuzione had established last year as the worldwide producer and distributor of the Cesare Paciotti Occhiali brand, have been achieved. After a year of work (the first mini sun collection was presented at Silmo 2002, and the first eyeglasses collection at Mido 2003), the first scheduled step was achieved in Italy: 300 outlets.
From October 17 through 20, with the presentation of the new sun collection at Silmo in Paris, Eyevit Distribuzione has fixed its next and final step: to serve a maximum of 550/600 outlets throughout Italy by extending the network of agents to guarantee a greater presence in the country, especially where assistance and interpersonal relationships with customers are concerned.
Abroad, it has been a very intense year in terms of selecting international partners and establishing relationships with them. Currently the Cesare Paciotti Occhiali brand is sold in the majority of European countries, in Dubai, Russia, India and Morocco, and important negotiations are underway for the gradual extension of its distribution abroad. The primary objective will be to guarantee brand distribution to those countries which have Cesare Paciotti boutiques, and then create a positioning in other countries with strong commercial appeal and financial potential.
The new Cesare Paciotti sun collection 2004 consists of 22 new models: 8 in acetate, of which 3 for women, 3 for men and 2 unisex, 12 in metal, of which 7 for women, 4 for men and 1 unisex, 2 'three-piece' in metal and dedicated exclusively to a female public.
The collection's main focus is on the creative design of the models, on shapes that are decisive and striking but which never fall short of the fashion aspect, indispensable for a brand like Cesare Paciotti.
The models in acetate include fairly thick plastic which guarantees the frame's strength and resistance. The ends are more wraparound and the result is a better fit on the face.
In 0.5 and 0.7 stainless steel, the metal models have clean lines and a light and comfortable look thanks to the special soldering between the lenses and temple. The 'three-piece' models, just for women, have been worked by hand; the choice of colors for metal parts and lenses is very feminine.
The color trend is still basic-black and tortoiseshell-look for plastics, but there are also more innovative shades which, depending on the model, are almost racy. And of course there's color matching and overlapping color plates (a lot of ivory together with strong colors) which give an exclusive effect. The metals, however, tend toward bronze, steel, gold and gunmetal. Lenses range from classical colors such as brown, vintage green and gray, up to the stronger, warmer shades: lilac, orange, turquoise and various pastels matching the frame color.
On the logo side, extra visibility is provided by the daggers which are 'embedded' in the plastic of the temples, a photo-sheared logo aimed at maximizing attention, and nose- and end-pieces personalized with the dagger.
