Cesare Paciotti Launches 4Us Brand and Considers Eyewear

Cesare Paciotti is about to launch a new line of clothes for the brand with the young target, 4Us, and is also considering developing an eyewear line in addition to a collection of bags for women. It was the stylist himself who made the announcement at Pitti Immagine Uomo, the fashion fair taking place now in Florence.

The Civitanova Marche company has recorded constant growth in the number of mono-brand stores, recently reaching New York shores (where it already has a showroom), on Riccione's fashionable via Ceccarini, and in Bari.

The new line of clothes will be going to the mono-brand boutiques and the other outlets (about thirty exclusive shops throughout Italy).«I've been thinking about this project for some time», explained Cesare Paciotti, «and it was my own wardrobe that inspired me to design a basic, but at the same time, refined collection aimed at a target that likes to wear glamorous, simple clothes. The entire collection is based on black and white denim and leather. We estimated a sales objective of over 5 million euros for the clothing collection in the first year of business'.