Alviero Martini: after eyewear it's the Barchetta

A few months ago, just before Mido 2003, Alviero Martini had signed an agreement with Paolo Cannicci, president of Sover, for the launch of the label, renowned throughout the world for its geographical maps, in the optics sector.

The eyewear signed by the stylist will be presented officially at the next Silmo. In the meantime, during the Milan fashion week Alviero Martini wanted the Fiat Barchetta, for which he has recently agreed to do the interior restyling, as the testimonial on his runway.

A collaboration with a Turin automobile manufacturer which, according to the stylist from Cuneo, should only be the beginning. 'I've always designed clothes with women who travel in mind', explained Martini. 'So dressing a car as well was the next natural step'.

The fashion show ended with the stylist getting behind the wheel of the Barchetta and driving it a few meters along the catwalk to the voice of singer, Silvia Salemi.