Tag Heuer Eyewear: 21st Century Design with Sports in Mind

Premiere Vision, a Luxury Division of Logo Group, has introduced this high-tech performance eye- and sunwear featuring the cutting-edge design of Ross Lovegrove. The TAG Heuer eyewear collection includes both ophthalmic and sunwear frames targeted to the sports-minded person aged 25 to 50 who has an eye for the prestigious look for which Tag Heuer watches are known.

The sunwear frames are available in two series, the Physics and the Reflex. The Physics is a sleek design with hinges totally integrated within the frame. The revolutionary precision hinge is invisible and flexible, giving this frame a pure isomorphic design when opened or closed. The Physics frame front is an aluminum-titanium-magnesium alloy for optimal ratio of low weight to high strength. Each frame has a patented strap that clips into the temple, and thus becomes a quick-attaching sport band system.
The Reflex front is all aluminum and the temples are made of high-tech beta titanium overmolded with composite rubber. It is temperature resistant with perfect flexibility at -40¾.
(Source: APBiscom)