
Rivaldo to Be Testimonial for the Latest Zerorh+ Sun Collection
After being the protagonist of the yachting world by sponsoring the Alinghi consortium for the America's Cup, Zerorh+, the brand distributed in Italy by Allison Spa, is now setting its sights on the world of soccer. For its next sun collection Zerorh+ has in fact chosen the midfielder, Rivaldo, to be the testimonial in its advertising campaign.
The Brazilian athlete (whose real name is Vitor Borba Ferreira) will be seen wearing Angelfish eyewear, the principal model in the line with a wraparound shape, aluminum alloy sides coated in Thermoplast, and interchangeable lenses. Allison recognized the Milan soccer player's potential as a partner who could communicate the philosophy of the Zerorh+ brand, which has always combined innovative design with technological research.